Sample Class Outline (Weekly)

  1. Introductions
    • Professor’s background
    • Student backgrounds.
    • Ice breakers
    • Speeches on expectations for the class and dreams for career.
    • Description of facilitator role
    • Videos and readings for next week. Assignment of research one SMT for the class.
    • Write an anonymous note of what kind of student you think it will take to make the most of this class to make the class successful…to be read the following week.
  2. Our tools
    • Presentation of what students think it takes to succeed in the class
    • Discussion: What do students need from the professor?
    • Assignment: Each person will research a local non profit organization that interests them
    • Announcement: Weekly 5 minute presentation of a new social media tool and how to use it best by two or three students. Be prepared or request a date in advance.
    • Presentation of Social Media Tool by professor
    • Discussion: Students that studied the same Social Media Tool form groups to discuss, then present it to the class.
    • From presentations, students are formed into groups of 4-5.
    • Review what it will take to succeed in this class
  3. Non profit presentations
    • SMT presentations.
    • Discussion: individuals share the non profit they studied with their groups from week 2.
    • Presentation: each group selects and shares details about one nonprofit.
    • Assignment: each student selects one of the presented nonprofits to research more carefully and come up with ideas for social media marketing.
    • Group recall of all the social media tools we have available and review of our purpose as a class
  4. Review of the tools and building a strategy
    • SMT presentations
    • Discussion: Begin to organize social media tools into categories based on factors like Target market, Functionality, ROI, Integration, etc…
    • Announcement: in the next few weeks students must choose one nonprofit to work with as a class or as a group.
    • Discussion:
      • Form student groups based on the non profit they chose to study.
      • Ask them to contact someone at the nonprofit to arrange a meeting for more information in week 5 or 6
      • Group will brainstorm at least four different social media tools that can be used to help the nonprofit
    • Group review of tools suggested for use by nonprofits
  5. Strategy presentations
    • SMT presentation and integration into developing categories.
    • Presentations and feedback on the various strategies developed for the nonprofits
    • Announcement: Before choosing a project we have one other step. Next week we are going to look at a company that does social media marketing well.
    • Announcement: No SMTs for three weeks while each person finds a company that does a good job with SMM
    • Write down what you think a good social media strategy looks like…
  6. Overview of a good example like coca cola or presentation by a local social media manager
    • Week six opens with a presentation by the professor on a company that uses social media marketing effectively.
    • Alternatively, the professor could invite a local professional to present his work to the class
    • Content should include
      • How social media fits with the marketing strategy
      • Cultural implications
      • Working as a team
      • Non profit vs for profit strategy
      • Skill development resources
    • Q&A
    • Assignment: Student groups select a company or individual in social media marketing and create a presentation or invite a speaker to share with the class next week.
  7. Two presentations or guests and refining the strategy as teams
    • Student teams will present a company and/or individual doing a good job at SMM
    • Announcement: SMT’s resume in two weeks, and next week we will choose to work with one or more nonprofit organizations.
    • Discussion: Students share updates from the non profit meeting and determine to ask for them as a client or to drop them.
    • Students write down anonymously one question for the professor.
  8. Two presentations or guests and organization of team roles
    • Student teams present a company or individual doing a good job at social media marketing
    • Announcement: announce approved projects and remind students that SMT presentations resume next week with a focus on particular aspects of social media.
    • Discussion:
      • What functions are part of implementing a social media marketing strategy. Who needs to do what?
      • List roles and put student names beside them who have experience.
    • Close: Write down what role you would like to have and why
  9. Finalize projects and team roles
    • SMT presentations on tools that help teams collaborate
    • Group Discussion
      • Groups formed by individuals who want the same role
      • Discussion about how to effectively function in that role.
    • Announcements: (if any)
    • Group Discussion
      • Each department or team (depending on if there is one large project or multiple smaller ones).
      • Each team will write a contract for how to share the work and contingencies for students who do not participate
    • Close: Write down the reasons why you chose to help this nonprofit
  10. Measuring results
    • SMT presentations focused on tools that measure performance
    • Look at examples of campaigns and analyze their effectiveness
    • Each team develops a plan to measure the effectiveness of their campaigns.
    • Reflection: how do I measure my performance in this class?
  11. Crossing cultures
    • SMT presentations focused on tools popular in other countries
    • Ask individuals about their personal use of social media.
    • Use answers to explore assumptions and showcase cultural values
    • Announce final event
    • Case studies that explore what values other cultures might have and how to appeal to them
    • Reflection: how does culture affect my use of social media?
  12. Team Check In
    • SMT presented by the teacher as appropriate for the project(s)
    • If multiple teams, each one shares progress and may ask for advice
      • Follow the model from Brookfield of critical listening. Only ask questions.
    • If one team, each department presents
    • Students judge their progress and identify improvements
    • Announcement: our final event for this class will be a presentation of our strategies and results to the local nonprofits and individuals who want to improve in social media use.
    • Announcement: next week is our last SMT. Any volunteers?
    • If time, begin work on the event
    • Close with anonymous survey: what can you do to better serve your team?
  13. Social media for events
    • SMT presentations on tools used for events
      • If a team or department has worked on an event have them talk about it
    • Announcement: read the anonymous answers from last week about how students can contribute more to their teams.
    • Plan the event to showcase our work to the students and community by teaching them how to do social media effectively.
  14. Test the results of the events campaign and explore integration
    • Look at our metrics
    • How many people have registered?
    • What other marketing methods can we integrate?
    • How do we adjust our message?
  15. Class meetings to finalize the event schedule
    • Individual departments design handouts
    • Individual departments present on their specialization
    • Project leads give an overview of our community work
    • Non profit representatives can speak
  16. Sharing the results
    • Discuss reflection papers.
    • What worked?
    • What would we change next time?
    • What will you do to continue learning?
    • Review of the class


Please note, specific details of this outline will change depending on student interests and project needs.